LOYAL3 Brokerage Platform 2013–2015
LOYAL3 is a brokerage firm whose mission is to make investing more accessible. It does this in various ways, including not charging fees, allowing purchase of fractional shares, and of course a friendly UI.
I designed and helped implement in markup a responsive style guide and various UX improvements across much of the web app, including registration, login and account management, viewing one’s holdings, buying, selling, transferring funds, support, error pages, support pages, marketing pages, emails, and more. I also designed features and products like account performance, order cancelations, and custodial accounts.
I did much of the same on the iPhone side of things, working with a small development team to build out the iOS app to reach feature parity with the web. We were able to use learnings from the web app to make the iPhone app the best LOYAL3 experience, in part because we took advantage of the inherent platform advantages of iOS over the web.